Constantly monitoring trends and societal developments, plugged onto various social networks and in constant dialogue with editorial teams and influential figures online, we offer our clients an informed and creative approach to developing and implementing effective brand identity and positioning. We develop content revealing the brands’ commitment: corporate governance, social and environmental responsibility (CSR), company branding, special relationship with consumers…
We identify and mobilise the communities likely to carry our clients’ shared values and engage with them. Finally, we define PR and leverage marketing strategies to position brands at the forefront, both in France and internationally.
Decrypting trends
We analyse and decrypt new consumer trends on a daily basis (e.g. eco-responsibility, consumer engagement, the role of women, acceleration of digital transformation) to build narratives that resonate in today’s society. Combined with the analysis of competitors’ strategies and advances in social sciences and humanities, our recommendations are designed to give brands a head start in their markets.
Developing brand narratives & strategies
We build inspiring content for brands in order to enhance their anchoring in society, their impact, their capacity for dialogue with citizens and consumers. We create the stories that generate attention, surf on the news, create the event or set up long-term appointments so that the brands become engaging.
Mobilizing a network of allied influencers
We identify the right influencers (journalists, opinion leaders, e-influencers) and ambassadors to build networks of allies with our clients, targeting those who share their values and messages. We use our experience in the field, our mastery of digital tools and define with our clients objectives (KPIs) and measurement tools to guarantee returns on their investments.
Deploy coordinated campaigns on all media
We help manage the launch of new products or services, mobilization around collective causes, initiatives to build employee morale, and “stunt” actions. We link influence marketing and media engagement to maximize the extent of client impact. Whether online or offline, through events, interviews and testimonials, we deploy campaigns on any scale, in France, locally or internationally.
Expertises
- Audit of social networks and e-reputation
- Strategic planning
- Analysis of brand positioning and their rationale
- Competitive intelligence
- “Purpose” approach (PACTE law)
- Internal communication (strategy, development of internal newsletter, internal website animation, etc.)
- Internal participative processes
- CSR Reporting
- Identification and management of partnerships of general interest (associations, NGOs) and patronage
- Mapping of key influencers, bloggers and influencers on social networks (Instagram, TikTok, Snapchat, Twitter, Facebook, LinkedIn)
- Paid and unpaid ambassadorship and influence programs
- Management of influential and Youtube partnerships
- Animation of profiles on social networks
- Animation of blogs and websites
- Brand Platforms
- Management of public opinion and consumer marketing studies
- Editorial (press kits, forums and editorials, press releases, posts, etc.)
- Website content design
- Definition of editorial programs for all media
- Anticipation of editorial schedules
- Full press office
- Dedicated TV and radio PR unit
- Organization of trips and press events
- Negotiation and management of content and media visibility partnerships
- Newsjacking
- Deployment of campaigns at regional and local level (multi-local communication)
- Implementation and management of multi-country campaigns, international hubs and agency networks
- Event design
- Design of one-off installations
- Cross-marketing operations and campaigns
- Staging around brand universes
The team
Vincent Rocenovic
Caroline Plagne
Capucine Sabatier
Solveig Hulot
Oihana Bidart
Marie-Charlotte Fauquette
Special Advisers
Camille Emmanuelle
Join the BRAND Department
Conseiller/ère junior
Au sein du pôle BRAND (Lifestyle & sociétal) de l’agence, le ou la stagiaire interviendra en soutien de plusieurs dossiers en lien avec les membres de l’équipe à Paris. Sa fonction l’amènera à travailler sur des stratégies de…
Latest department news
References
