Constantly monitoring trends and societal developments, plugged onto various social networks and in constant dialogue with editorial teams and influential figures online, we offer our clients an informed and creative approach to developing and implementing effective brand identity and positioning. We develop content revealing the brands’ commitment: corporate governance, social and environmental responsibility (CSR), company branding, special relationship with consumers…
We identify and mobilise the communities likely to carry our clients’ shared values and engage with them. Finally, we define PR and leverage marketing strategies to position brands at the forefront, both in France and internationally.
We analyse and decrypt new consumer trends on a daily basis (e.g. eco-responsibility, consumer engagement, the role of women, acceleration of digital transformation) to build narratives that resonate in today’s society. Combined with the analysis of competitors’ strategies and advances in social sciences and humanities, our recommendations are designed to give brands a head start in their markets.
We build inspiring content for brands in order to enhance their anchoring in society, their impact, their capacity for dialogue with citizens and consumers. We create the stories that generate attention, surf on the news, create the event or set up long-term appointments so that the brands become engaging.
We identify the right influencers (journalists, opinion leaders, e-influencers) and ambassadors to build networks of allies with our clients, targeting those who share their values and messages. We use our experience in the field, our mastery of digital tools and define with our clients objectives (KPIs) and measurement tools to guarantee returns on their investments.
We help manage the launch of new products or services, mobilization around collective causes, initiatives to build employee morale, and “stunt” actions. We link influence marketing and media engagement to maximize the extent of client impact. Whether online or offline, through events, interviews and testimonials, we deploy campaigns on any scale, in France, locally or internationally.