Rakuten TV is the first video-on-demand platform in Europe that combines VOD (video-on-demand), AVOD (advertising video-on-demand) and SVOD (subscription video-on-demand) services. A Spanish player, the platform is available in 42 countries, with a brand awareness challenge in five European countries, including France: a major challenge when the VOD / SVOD market is led by the two main American players.



Creation of the Rakuten TV – VOD / AVOD platforms reflex in France, in the specialized, tech and entertainment press
Definition of an adapted communication plan for each new launch of exclusive content
Integration of entertainment topics in the mainstream press to promote their original productions, available on AVOD
Accompaniment of the brand’s strategic announcements and speaking engagements in the French market



  • Increased visibility on the AVOD market in France with +120 press coverage since the launch in October 2019
  • Rakuten TV as a VOD / AVOD platform in the editorial offices of specialized media (Satellifax, CNet France, CB News, Ecran Total, etc.)
  • Launch of new AVOD / SVOD channels on the platform: EuroNews (+20 mentions), StarzPlay (+25 mentions)
  • Rakuten TV’s exclusive content was featured in the entertainment and specialized press (sports)
    • Inside Kilian Jornet +20 impressions
    • Andres Iniesta – The unexpected hero +40 impressions
    • Sadio Mané – Made in Senegal +40 impressions
    • Nearly 10 exclusive content launches (documentaries)

The other case studies

Discover Euros / Agency group

Don't miss anything

Follow our news, participate in our events
Subscribe to our newsletter