Rakuten TV is the first video-on-demand platform in Europe that combines VOD (video-on-demand), AVOD (advertising video-on-demand) and SVOD (subscription video-on-demand) services. A Spanish player, the platform is available in 42 countries, with a brand awareness challenge in five European countries, including France: a major challenge when the VOD / SVOD market is led by the two main American players.
Creation of the Rakuten TV – VOD / AVOD platforms reflex in France, in the specialized, tech and entertainment press
Definition of an adapted communication plan for each new launch of exclusive content
Integration of entertainment topics in the mainstream press to promote their original productions, available on AVOD
Accompaniment of the brand’s strategic announcements and speaking engagements in the French market