DESCRIPTION
For the launch of the badi application on the French market, Euros / Agency Group proposed a public event in partnership with the comedian and influencer Monsieur Poulpe, in order to boost awareness of the service.
Internet users were invited to download the application, create a profile, find Monsieur Octopus’ roommate on the platform and send him a message explaining why they would be the ideal roommate. The Badi and Euros/Agency Group teams, behind the profile, then selected the 15 best profiles to invite them to join the ephemeral roommate for an evening, along with their +1.
The 30 happy roommates met in Paris, in a magical place decorated for the occasion by Euros / Agency Group, for an exceptional evening in the company of Mr. Octopus, in an intimate atmosphere around the preparation of a meal, the viewing of exclusive videos and other fun activities. The event attracted journalists, influencers and the general public invited especially for the occasion!
RESULTS
- The various posts on Mr. Octopus’ social networks were exposed to the 875,000 followers of his community on Instagram and Facebook
- Nearly a hundred people participated in the operation to try to win a place in the Coloc