Euros/ Agency Africa, based in Casablanca, relies on the expertise of the Group and intervenes in all aspects of communication consulting, media relations, crisis communication, public diplomacy and public affairs in Morocco and West Africa in French, Arabic and English.

Euros / Agency Africa benefits from a network of professional advisors in most regions and countries of the African continent and is supported by senior personalities from the diplomatic and economic worlds to successfully undertake high-level strategic missions.

Building local or pan-African influence strategies

We support senior management in analysing their local business environments, per country or groups of countries. We develop and deploy strategies enabling companies to better engage with African markets and develop awareness about their organisations, brands and projects. A dedicated unit is responsible for providing support in the event a crisis occurs. We can target market opinion in Africa and the different communities of influence (business, media, diplomatic & political circles).

Engaging with African decision-makers

We connect African organisations and decision-makers (governments, international organisations, investors). We elaborate effective messages and arguments that will enable them to adapt to local realities, meet expectations and convince their interlocutors. Our clients benefit from our experience and expertise to help ensure their presence in high-level events and circles that enable their visibility. 

Gaining access to the continent's media

We develop multi-country and regional media relations strategies to accelerate our clients’ brand recognition and ensure their initiatives visibility. We develop tailored content for the African markets and run a solid network of local advisors throughout the Maghreb, West Africa and Central Africa. Our advisors are familiar with the realities and specificities of each country of the continent.

Bridging Europe & Africa

We create and maintain ties between both continents. We represent the interests of business communities, companies, NGOs and governmental organisations to the European Union (trade negotiations, public diplomacy and soft power, project financing, etc.). We also support European organisations in their representation activities in Africa as part of their investment and development initiatives.


Monitoring & trend analysis
Public diplomacy
Specific support in Morocco
Media relations
Support for business diplomacy
Support Africa - Europe
  • Country or multi-country media monitoring
  • Digital monitoring
  • Mapping of online communities of influence
  • Full reputation audit and perception studies (qualitative and quantitative)
  • Organisation of international meetings (summits, forums, official delegations, etc.)
  • Support to embassies and representations
  • Support in national public affairs
  • Multilingual media relations
  • Relationships with influencers
  • French / Arabic / darija digital devices
  • Risk prevention training
  • Country or multi-country press office
  • Management of corporate announcements
  • Positioning of leaders (forums, conferences, etc.)
  • Crisis communication
  • Monitoring and identification of market trends (investor eco-systems, opportunities, etc.)
  • Country economic intelligence strategies (in partnership)
  • Representation and negotiation
  • Policy monitoring by sector (regional or bilateral trade agreements, foreign affairs, foreign investment, development, etc.).
  • European public diplomacy strategies
  • Pan-European communication plans
  • Advice on access to public and private funding
  • Training and coaching on informal codes and European procedures

Managing team

Salaheddine Mezouar

President, Euros / Agency AFRICA

Sarah Mezouar

Associate Director

Lamiaa Bassim

Head of Euros / Agency Africa

Nada Riad

Senior Adviser
Join the Departement Africa

Special Advisers

Nicolas Teisserenc

Africa media relations Expert

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