Euros/ Agency Africa, based in Casablanca, relies on the expertise of the Group and intervenes in all aspects of communication consulting, media relations, crisis communication, public diplomacy and public affairs in Morocco and West Africa in French, Arabic and English.
Euros / Agency Africa benefits from a network of professional advisors in most regions and countries of the African continent and is supported by senior personalities from the diplomatic and economic worlds to successfully undertake high-level strategic missions.
We support senior management in analysing their local business environments, per country or groups of countries. We develop and deploy strategies enabling companies to better engage with African markets and develop awareness about their organisations, brands and projects. A dedicated unit is responsible for providing support in the event a crisis occurs. We can target market opinion in Africa and the different communities of influence (business, media, diplomatic & political circles).
We connect African organisations and decision-makers (governments, international organisations, investors). We elaborate effective messages and arguments that will enable them to adapt to local realities, meet expectations and convince their interlocutors. Our clients benefit from our experience and expertise to help ensure their presence in high-level events and circles that enable their visibility.
We develop multi-country and regional media relations strategies to accelerate our clients’ brand recognition and ensure their initiatives visibility. We develop tailored content for the African markets and run a solid network of local advisors throughout the Maghreb, West Africa and Central Africa. Our advisors are familiar with the realities and specificities of each country of the continent.
We create and maintain ties between both continents. We represent the interests of business communities, companies, NGOs and governmental organisations to the European Union (trade negotiations, public diplomacy and soft power, project financing, etc.). We also support European organisations in their representation activities in Africa as part of their investment and development initiatives.