McCain, the Canadian market leader in frozen potato products, with its European headquarters in Villeneuve d’Ascq (Nord), has chosen Euros / Agency Group to advise it on its corporate communication strategy in Europe, both in general and at the CSR level. The agency will also be in charge of the operational management of PR for all the group’s activities, as well as strategic and operational support for its external communication and influence in France but also in other European countries such as Belgium, the Netherlands, Germany, and Italy.

Christine Delepierre, Director of Corporate Communications at McCain, says: “I am delighted to start working with Euros/Agency Group at a pivotal moment for McCain, which is embarking on an ambitious plan to emerge from its stakeholders in Europe as the leader in sustainability in the potato industry. To achieve this goal, we want to emphasize and strengthen our environmental and social commitments, particularly in favor of sustainable agriculture that protects our soil and biodiversity, in direct contact with all our farmers. It is on these key points that the expertise of Euros / Agency Group will be of great help to us to achieve our European ambition.

Mathieu Collet, CEO and founder of Euros / Agency Group, says: “Euros / Agency Group demonstrates once again the complementarity of its Corporate and Brand expertise, and the trust granted by McCain confirms it. As trends are increasingly moving towards responsible consumption, we are proud to accompany McCain in its commitment to a sustainable agricultural model for our health and our planet.

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