BowerGroupAsia (BGA), a leading government and business advisory firm operating across the Indo-Pacific, and Euros / Agency Group (EAG), a top tier public affairs and strategic communications consultancy based notably in Brussels and Paris, are pleased to announce a strategic partnership aimed at expanding the reach of their services for clients in Europe and Asia and Africa.
This alliance unites two regionally key firms to offer clients seamless, on-the-ground expertise across both Europe and Asia and into Africa. By combining Euros / Agency Group’s deep knowledge of European institutions and European markets with BGA’s expansive network and policy acumen throughout Asia, the partnership will provide multinational clients with enhanced support in navigating complex regulatory and political landscapes.
Through this collaboration, EAG’s European clients will gain greater access to the Indo-Pacific’s dynamic markets, while BGA’s Asian clients will benefit from deeper insights into the “Brussels effect” and the intricacies of European policymaking that increasingly shape global trade and investment.
For international corporations and, more broadly, any company operating in the global marketplace, this alliance represents a high-level solution for managing critical public affairs, governmental relations, and market access challenges in both continents.
Common services include:
- Management of regulatory and legislative issues
- Political and regulatory monitoring
- Market access issues, trade policies and agreements
- High level communication and PR
- Crisis management and sensitive issues in the various countries covered by the agencies
The collaborative synergy between Euros / Agency Group and BGA is not new; the two companies have already demonstrated a successful track record of sharing clients and collaborating on various complex issues, laying a solid foundation for this expanded and formalized partnership. This alliance promises to deliver integrated, cutting-edge solutions, ensuring clients can confidently navigate the intricate political and economic currents that define today’s globalized world.
Both groups are also established in Africa, with BowerGroupAsia having operations in Kenya, South Africa, Angola, Senegal and Cote d’Ivoire and Euros / Agency Group having a base in Casablanca, Morocco.
Mathieu Collet, President and Founder of Euros / Agency Group, states: “Being able to operate in Asia has become paramount in our public affairs professions, especially given the international commercial and geopolitical context. BowerGroupAsia and Euros / Agency Group share the same independence, reputations for excellence, and very dynamic teams. This powerful offering that we propose together marks an essential strategic rapprochement, which reinforces our international openness, historically more oriented towards North America.”
“We’re excited to join forces with Euros Agency Group,” added Ernest Z. Bower, president and founder of BowerGroupAsia. “This partnership reflects our shared vision of delivering high-impact, globally integrated strategies. Together, we’re uniquely positioned to help our clients thrive in an interconnected world.”
