This French success story with an international dimension can be explained by the diversification of its activities, which has been operated since its name change in 2013. From a simple talent accelerator supporting a select group of entrepreneurs over the course of its famous “Seasons”, NUMA has become a genuine and trusted third party favouring collaboration between startups and large enterprises and local institutions. NUMA is also a prescriber in the field of entrepreneurship and open innovation thanks to its programmes like DataCity, and is called upon to become one of the most influential voices of the new economy and the digital transformation.
But to consolidate its reputation within the tech ecosystem and increase its recognition among a larger public, both in France and abroad, NUMA must overcome several challenges in its communications. Indeed, the shape of its mission – much like its market – remains vague for a majority of observers outside of the startup ecosystem. The media, meanwhile, too often reduces NUMA to the startups that it accelerates, obscuring a major part of its consulting activities among large groups and its capacity to create an environment favourable to innovation by connecting actors who otherwise would not have worked so closely together.
This collaboration is a new opportunity for Euros / Agency and its teams to mobilise their knowledge in the areas of innovation and technology to promote the impressive work carried out by NUMA, an accelerator with an independent and original model which has managed to forge a network of prestigious partners and create genuine success stories, and whose values are wholly shared by the agency.