In the hyper-competitive food & beverage market, capturing attention is no longer sufficient to guarantee success. To transform a brand into an industry benchmark, it is now essential to create memorable experiences and foster lasting community engagement. This is the philosophy of our Euros Impact division and our Corpsumer vision.
The restaurant and street food sector is in a constant state of flux. New concepts emerge weekly, from Neapolitan pizza to smash burgers, while established brands must reinvent themselves to remain relevant. In this saturated media landscape, traditional communication strategies are reaching their limits. Consumers no longer want a story told to them; they want to live it and share it.
Addressing this major challenge, our Corpsumer division deploys bespoke strategies that integrate corporate and lifestyle press relations, influencer marketing, and social media activation to generate tangible impact.
Supporting Leaders in Saturated Markets
Our approach is measured by concrete results. For Junk Group and its smash burger concept, the objective was clear: to amplify its leadership position in the French market. Facing fierce competition, our teams deployed a targeted social media and media relations strategy. In just 6 months, Junk gained national visibility in major corporate, hospitality (CHR), and lifestyle media (Le Parisien WE, Paris Match, Le Bonbon, France Bleu), validating its premium positioning. This coverage was amplified by a targeted B2B strategy, generating over 120,000 impressions on LinkedIn.
Reactivating communities and driving engagement
For the luxury ice cream maker Fruttini, the challenge was different: to reactivate an existing community and boost engagement on Instagram and TikTok. We designed an editorial line and creative activations that showcased the brand’s unique frozen fruit craftsmanship. The results were immediate: in 6 months, the brand achieved +127% follower growth and generated over 2 million impressions on its social platforms, proving that even a traditional product can become viral.
Accelerating awareness and building success stories
Restoring the prestige of an established brand, such as the Neapolitan pizzeria chain Tripletta, requires a nuanced approach. In the completely saturated French pizza market, we orchestrated the communications for two strategic openings. This generated over 20 top-tier media placements (66 minutes, Paris Match, Elle, Paris Bouge, France Bleu, La Provence), while simultaneously boosting the CEO’s professional image (+50,000 LinkedIn impressions), reaffirming Tripletta as a key player in the pizza market throughout France.
Finally, for the brewer/restaurant Brique House, the goal is to highlight the success story of a unique model created in Northern France and now expanding nationwide, notably capitalizing on the buffet trend. In just one month, our actions successfully positioned the brand as a true “game changer” in the market, securing over 15 major press placements, including a feature on CAPITAL (M6) and articles in Le Monde, La Voix du Nord, and France Bleu.
These successes demonstrate the strength of our Corpsumer approach. At Euros / Agency Group, we do not just communicate; we create momentum, engagement, and brand preference. By combining an intimate knowledge of the food & beverage sector with expertise in reaching both lifestyle and B2C audiences, we help our clients establish a lasting foothold and enhance their visibility in the market.
Interested in our approach ? Contact Pauline Persyn, Director of the Corpsumer Division, to learn more and explore how we can support your brand.
