CHALLENGES
Rossignol Group, world leader in alpine and Nordic skiing, must not only maintain its position, but also diversify its activities to adapt to market trends, notably by moving into cycling, textiles and outdoor services. A long-standing Euros / Agency Group client, Rossignol continues to work with us as part of its “Ascension 2026” strategy. Objective: to strengthen its communications, highlighting economic and ecological issues, while targeting new media and consumers.
APPROACH
- Creation of press communication tools, including a Q&A and a corporate press kit dedicated to the announcement.
- Implementation of a spokesperson strategy, with Vincent Wauters, CEO of the Rossignol Group, as main spokesperson, accompanied by experts for specific subjects.
- Planning interviews and meetings with Vincent Wauters for the general, economic, corporate and specialized press.
- Organization of a press trip to company headquarters at the end of the campaign to attract new journalists and diversify media coverage.
RESULTS
More than 200 pieces of media coverage (national, regional and international media) for the “Ascension 2026” campaign alone.
