CHALLENGES
Every year, the African Development Bank (AfDB) renews its confidence in the Euros / Agency Africa teams, entrusting them with the management of communications for several key events. In 2024, for example, Euros / Agency Africa was tasked with maximizing media and social network coverage of the Annual Meetings, held in Kenya and attended by 3,000 participants.
APPROACH
Orchestration of a pan-African and international media campaign, including organizing press trips to all countries, designing messages, pitching journalists, organizing interviews and managing relations with influencers.
RESULTS
- More than 50 international media invited and accompanied us to the event.
- 14.6 million estimated views of media coverage of the event.
