Euros / Agency and its Brand department are dedicated to highlighting the services and products offered by its clients through sustained and constant media coverage. With this in mind, the Brand division has helped its client Booking.com, the world leader in connecting travellers with the most incredible accommodations, to increase its visibility in France by offering a happy family the opportunity to spend a night in the magical Musée des Arts Forains in Paris.
Thought up by the creative minds of the Brand division, this operation highlighted the diversity of accommodation offered by Booking.com, in particular thanks to the ephemeral suite designed by interior designer Claire Gendron which was made available for a family to enjoy.
The Euros / Agency team was in charge of each step of this operation, from the setting up of the partnership with the Musée des Arts Forains, to the promotion of the event to journalists and influencers. The operation has obtained a large media coverage: more than 20 articles have been published, including 14 in mainstream media such as Le Parisien, ELLE, Marie-Claire and Grazia.
This media visibility attracted nearly 2,000 contest participants, all of whom had to be creative in explaining why they dreamed of spending a night in this enchanting place. Thanks to its moving and poetic message, the winning family had the opportunity to experience the magic of Christmas by sleeping at the feet of the museum’s historic carousels, and to enjoy a guided tour of the site, dance and magic shows and a Christmas dinner. The Booking.com platform, for its part, has established itself as a visible and innovative brand on the French media scene.