CHALLENGES
Africa50, an investment platform set up by African governments and the African Development Bank to bridge the infrastructure financing gap in Africa, has chosen Euros / Agency Africa to support it in several key communications initiatives.
APPROACH
- Benchmarking of communication methods of the infrastructure financing sector in Africa
- Development of a network of journalists dedicated to covering Africa50’s activities in different countries
- Production of content based on testimonials from Africa50’s partners
- Deployment of communication plans to raise Africa50’s profile in Kenya and at the Africa Energy Forum
RESULTS
- A corporate video highlighting Africa50’s role produced.
- More than 20 institutional meetings organized during the 2023 Africa Energy Forum.
- Africa50’s participation in four panels.
- Activation and animation of a digital community (Twitter and LinkedIn)
