CHALLENGES
Tomra is the Norwegian company that is the world leader in collection and sorting solutions, inventor of the Reverse Vending Machines (RVM) technology, which allows massive collection of packaging. In a particular context in France, marked by growing debates on the place of deposit systems with deposits, and the preparation of the bill on the circular economy, Euros/Agency Group accompanied TOMRA in the launch of its public affairs and corporate communication campaign, around the deposit system. The objective was to make Tomra the reference interlocutor on these issues and to dispel doubts on the efficiency and relevance of the deposit solution.
APPROACH
- Public affairs strategy: Active monitoring of relevant political and regulatory developments, implementation of a technical and political lobbying, realization of a plan of high-level meetings, production of all influential content (position paper on the deposit), accompaniment in meetings
- Corporate communication: mapping of key journalists on circular economy and waste issues, organization of interviews, media training and drafting of key messages
RESULTS
- Strengthening of TOMRA’s influence with the Government, the administration and the Parliament
- Participation in high level meetings
- Consideration of TOMRA’s positions and interests during the drafting of the Circular Economy bill
- Increased visibility of TOMRA in key media
