CHALLENGES
The 15-20 national hospital, specialized in ophthalmology, is a world reference for the treatment of vision diseases. In 2023, Marie Darche, a research engineer at the Institut de la Vision, succeeded in making an eye transparent. This is a world first, opening up new perspectives in the understanding of eye diseases and pathologies such as age-related macular degeneration (AMD), myopia and glaucoma. Euros / Agency Group ensured media coverage of this breakthrough, relaying it to the general, scientific, regional and international press.
APPROACH
- Definition of media messages and announcement strategy.
- Development of precise media targeting.
- Distribution of a press release.
- Active follow-up with targeted journalists, with pitches adapted to each target.
- Management of incoming requests, organization of interviews and detailed follow-up of media coverage.
RESULTS
- 56 pieces of media coverage (specialized press and regional press, dedicated reports in major general-interest media).
- Social media coverage, including Hugo Décrypte, Docteur Eye, Inserm, etc.
- A leading position in the field of vision pathology research and treatment.
