CHALLENGES
The One Ocean Summit, the first international summit on oceans, was held in Brest from February 9 to 11, 2022. It brought together over 700 participants, including around forty heads of state and government. Euros / Agency Group was tasked with managing media relations for this exceptional event, with the support of its international partners.
APPROACH
- PREVIEW: A presentation of the Summit program and issues through interviews with Olivier Poivre d’Arvor, the French President’s special envoy to the One Ocean Summit.
- Diversification of spokespersons and interventions with a variety of experts: scientists, sailors, MEPs, NGOs…
- During: local, national, international and trade press coverage.
RESULTS
- 237 journalists accredited to the event, including 30% international correspondents.
- More than 1,500 spin-offs in 24 countries.
- 34 pitches and press releases written and distributed.
- More than 58 framed interviews.
