CHALLENGES
beIN MEDIA GROUP, a key player in the sports broadcasting landscape, has called on Euros / Agency Group for several years to manage its reputation, monitor sensitive issues and provide crisis communication advice. In particular, we were involved in the LFP’s latest call for tenders for the broadcasting rights to Ligue 1 and Ligue 2 matches.
APPROACH
- Anticipation of critical issues in the media and adaptation of internal crisis management procedures.
- Advice on positioning beIN SPORTS and its CEO, Nasser al-Khelaïfi.
- Real-time crisis management support: anticipation and daily monitoring of sensitive issues, and support in speaking out.
RESULTS
- A standardized crisis management procedure.
- Relatively balanced media coverage, given the context.
