CHALLENGES
STOA, an impact fund specializing in long-term investments in energy and infrastructure, particularly in Africa, has been supported by Euros / Agency Africa since 2023. Our team is developing the manager's institutional and media network in a number of countries, and highlighting the partnerships forged between STOA and local institutional and economic players – such as the one with the Moroccan private clinic group Oncorad, concluded in 2023.
APPROACH
- Definition of the communication strategy around the announcement of the partnership between STOA and Oncorad.
- Organization of a press conference in May 2023.
- Management of all media relations: organization of interviews, distribution of a press release in French and Arabic, and follow-up.
RESULTS
- Some twenty journalists attended, including from pan-African media.
- Some forty press articles.
- An announcement relayed across the continent.
