CHALLENGES
Zeplug is a French pioneer in the installation of charging stations for electric vehicles in condominiums. Zeplug has been working with Euros / Agency Group for several years, with the dual aim of contributing to the national effort to make mobility greener, and removing legal and regulatory obstacles to the installation of charging stations.
APPROACH
- Elaboration of an integrated public affairs/communications strategy, designed to raise awareness of the issues surrounding electric recharging and provide technical input to the authorities.
- Targeted PR actions to raise awareness and establish Zeplug’s reputation.
RESULTS
- Established links with the entire French mobility ecosystem.
- A “Zeplug reflex” in the media.
- Progress made in simplifying access to recharging.
