CHALLENGES
A Dutch start-up founded in 1996 in Amsterdam, Booking.com has become one of the world’s leading e-commerce companies in the travel sector. Booking.com is a long-standing Euros / Agency Group client. The company relies on our teams to build its reputation, manage its media and influencer relations, and cope with constant legal and regulatory changes.
APPROACH
- Development of an integrated strategy articulating communications (corporate and corpsumer) and public affairs for maximum message coherence.
- Maintenance of a network of allied journalists at local and national levels, ensuring favorable media coverage and responsiveness to sensitive issues.
- Creation of “corpsumer” campaigns specific to the French market, which have become annual events eagerly awaited by target audiences.
- Deployment of a “thought leadership” strategy featuring Booking.com executives in TIER 1 media, embodying the company’s vision and commitments.
- Monitoring legal and regulatory news to calibrate Booking’s interventions in public debate.
RESULTS
More than 10 years of collaboration in a nutshell:
- Over a thousand press articles.
- Interviews organized, prepared and followed-up in all the major French media on a regular basis.
- Unmissable annual meetings.
- Booking’s ability to act on its own and in coalition with public authorities.
