CHALLENGES

Transdev is a key player in mobility in Europe, working with local authorities to develop sustainable mobility solutions (metros, streetcars, buses, rail transport, night trains, Maas, etc.) accessible to all.

Following the European political renewal, Transdev wished to reinforce its visibility on the European scene with a view to strengthening the position of sustainable transport in Brussels and obtaining more European funding for everyday mobility. Transdev chose Euros / Agency Group to support it in its representation activities in order to develop its visibility and influence with European institutional players.

APPROACH

  • Insert Transdev in the European landscape
  • Implementing technical and political lobbying actions through the organization of meetings (Brussels)
  • Support in drafting content (position papers, public consultations, etc.)
  • Organization of institutional events in Brussels
  • Accompaniment to strategic events

 

RESULTS

  • Reinforcement of Transdev’s visibility with European decision-makers thanks to high-level meetings
  • Strengthened position with more technical administrators (European Commission) and at political level (European Parliament)
  • Participation in bubble events and identification of Transdev on the European scene

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