Tomra is the Norwegian company that is the world leader in collection and sorting solutions, inventor of the Reverse Vending Machines (RVM) technology, which allows massive collection of packaging. In a particular context in France, marked by growing debates on the place of deposit systems with deposits, and the preparation of the bill on the circular economy, Euros/Agency Group accompanied TOMRA in the launch of its public affairs and corporate communication campaign, around the deposit system. The objective was to make Tomra the reference interlocutor on these issues and to dispel doubts on the efficiency and relevance of the deposit solution.
Clients references