Rakuten TV is the first video-on-demand platform in Europe that combines VOD (video-on-demand), AVOD (advertising video-on-demand) and SVOD (subscription video-on-demand) services. A Spanish player, the platform is available in 42 countries, with a brand awareness challenge in five European countries, including France: a major challenge when the VOD / SVOD market is led by the two main American players.
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