ISSUES
The Gabonese Strategic Investment Fund (FGIS), established in 2012, is the institution managing the portfolio of the Sovereign Wealth Fund of the Gabonese Republic. Despite its central role in Gabonese institutional life, the FGIS had no official communication strategy.
In the context of the recent appointment of a new Managing Director, FGIS asked Euros/Agency Africa to help it develop a new communication dynamic and raise its profile.
APPROACH
- Set up a new communication strategy
- Redesign of the communication supports
RESULTS
- Worked on local, pan-African, and international PR
- Placement of ADG in major events
- Organization of meeting plans
- Production of language
- Created communications materials for the Fund and its affiliates