Founded in 2007 in Israel by Yoni Assia, eToro aims to democratize access to individual investment through a platform functioning like a social network. Operating in 90 countries with 38 million users, the company offers investments in traditional assets (stocks, commodities, currencies) and crypto-assets. In France, despite a significant community, eToro suffered from a lack of recognition, and its reputation was undermined several times, notably due to a media environment hostile to cryptocurrencies. In this context, since 2018, Euros / Agency Group has been working to increase eToro’s visibility and protect its reputation.
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