ISSUES

ECCAS sought advice for the organization and communication of the March 19, 2020 roundtable on infrastructure financing in Central Africa. A high-level event supported by the African Development Bank, the main issue was the organization’s ability to mobilize private economic actors to participate in the meeting.

 

APPROACH

  • Carrying out a detailed mapping of target companies on the continent and in Europe likely to be interested, soliciting stakeholders.
  • Realization of a proactive and multilingual pan-African media campaign, and an increased presence on social networks, especially professional ones.

 

RESULTS

  • A list of several new private donors identified and willing to participate
  • An increase in the spontaneous awareness of ECCAS
  • A round table unfortunately postponed at the last minute due to the health context

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