CHALLENGES
Warner Bros. Discovery is an American media and entertainment conglomerate formed from the 2022 merger of WarnerMedia and Discovery, Inc. Operating in over 220 countries and territories, it offers a wide range of content through iconic brands such as Warner Bros., HBO, CNN, DC Comics, and Discovery Channel. Its activities include the production and distribution of films, television series, streaming services, and television channels. In France, Warner Bros. Discovery brings together its film and audiovisual activities, including local subsidiaries and productions tailored to the French market.
APPROACH
Design and implementation, in collaboration with Warner Bros. Discovery teams, of a partnership project between Eurosport and the French presidency of the EU.
RESULTS
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An official partnership established between Eurosport and the French Ministry of Sports.
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Support provided by Eurosport for several events of the French Presidency of the EU (PFUE) focused on promoting sports in Europe.
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An intervention by Eurosport at an official PFUE event in Brussels in March 2022.
