CHALLENGES
Transdev is a key player in mobility in Europe, working with local authorities to develop sustainable mobility solutions (metros, streetcars, buses, rail transport, night trains, Maas, etc.) accessible to all.
Following the European political renewal, Transdev wished to reinforce its visibility on the European scene with a view to strengthening the position of sustainable transport in Brussels and obtaining more European funding for everyday mobility. Transdev chose Euros / Agency Group to support it in its representation activities in order to develop its visibility and influence with European institutional players. Since 2019, Euros / Agency Group has been supporting the group in developing its public affairs strategy.
APPROACH
- Structuring, alongside Transdev’s public affairs team, the entire European public affairs strategy and the tools needed to implement it.
- Creation of Transdev’s political and institutional network in Brussels.
- Promotion of Transdev’s positions on the main European issues for the 2019-2024 term.
- Highlighting Transdev’s spokesmanship at key events.
RESULTS
- Reinforcement of Transdev’s visibility with European decision-makers thanks to high-level meetings
- Strengthened position with more technical administrators (European Commission) and at political level (European Parliament)
- Participation in bubble events and identification of Transdev on the European scene
- A European public affairs approach that is now well established, enabling Transdev to approach the new 2024-2029 term of office with confidence.
