CHALLENGES
Founded in 2007 in Israel by Yoni Assia, eToro aims to democratize access to individual investment through a platform functioning like a social network. Operating in 90 countries with 38 million users, the company offers investments in traditional assets (stocks, commodities, currencies) and crypto-assets. In France, despite a significant community, eToro suffered from a lack of recognition, and its reputation was undermined several times, notably due to a media environment hostile to cryptocurrencies. In this context, since 2018, Euros / Agency Group has been working to increase eToro’s visibility and protect its reputation.
APPROACH
The communication strategy implemented by Euros / Agency Group for eToro is based on two main pillars:
1. Educating on individual investment and its benefits: Euros / Agency Group focuses its messaging on the power eToro provides to individual investors, enabling them to manage their resources freely and take advantage of financial market benefits.
2. Elevating the debate on cryptocurrencies: Euros / Agency Group promotes a widespread awareness of the potential of cryptocurrencies and their impact on the financial services industry.
This global strategy extends beyond media relations, including marketing actions, crisis management, and the establishment of an international advisory board to support the company’s growth.
RESULTS
- A notable evolution in eToro’s media coverage.
- A normalized and positive reputation.
- An overall 183% increase in media exposure, with a 97% growth in top-tier media outlets between 2022 and 2023.
- Appearances on radio and TV programs also increased by 150% from 2022 to 2023.
