CHALLENGES
BPI France, the public investment bank, supports and accompanies the development of companies in France and abroad, in particular through its international directors. To increase their online visibility, BPI France called on Euros / Agency Group to develop an editorial strategy adapted to the social networks of several regional managers.
APPROACH
- Creation of an editorial strategy to set up a digital presence on Twitter and LinkedIn.
- Creation of an editorial schedule and regular publication of corporate tribunes highlighting their expert point of view.
- Mapping a network of corporate influencers to broaden the online influence of BPI executives.
- Training for online speaking and digital positioning.
RESULTS
Several managers trained and now active on social networks!
