CHALLENGES
In 2021, the merger of the major ports of Le Havre, Rouen, and Paris led to the creation of HAROPA Port, a unique entity. HAROPA Port enlisted Euros / Agency Group to anticipate the media impact of its sensitive issues and support it in crisis management.
APPROACH
- Setting up crisis management procedures for the ports of Le Havre, Rouen and Paris.
- Creation and drafting of crisis manuals for the 3 entities.
- Crisis management training (media trainings and simulations).
- A management team ready to handle media crises. Real-time crisis management support (anticipation and monitoring of sensitive issues and advice on media relations).
RESULTS
- Management ready to handle media crises.
