A partner of Tech&Fest since its inception, Euros / Agency Group was once again present for this 2026 edition of Grenoble’s flagship innovation event. On this occasion, Mathieu Collet, President of Euros / Agency Group, spoke with the team from Le Dauphiné Libéré to decipher the challenges of reputation, political risk, and sovereignty in a rapidly changing world.
Against a backdrop of institutional instability, geopolitical tensions, the European economic slowdown, and the acceleration of Artificial Intelligence, one question has become unavoidable for leaders: has politics become a major risk for business?
[REPLAY] Watch the full interview here:
Political Instability and Reputational Risk: A New Strategic Challenge
The environment in which companies operate has undergone a profound transformation. Politics, long perceived as a structuring partner for economic development, can now represent a factor of unpredictability—and even strategic vulnerability.
Increased regulatory pressures, the polarization of public debate, volatile institutional balances, and accelerated media cycles expose organizations to unprecedented reputational risks. In this context, corporate communication can no longer be limited to a reactive approach. It must structure the company’s trajectory and secure its positioning over the long term.
At Euros / Agency Group, we view reputation as an essential strategic asset. It acts as an anchor in the storm: it protects, stabilizes, and allows a clear course to be maintained despite uncertainty. This solidity relies on the consistency of the narrative, the constancy of commitments, and the embodiment of leadership by its executives.
Leadership, Artificial Intelligence, and Relational Intelligence
The rise of Artificial Intelligence is profoundly redefining content production and the development of communication strategies. However, added value no longer resides solely in analytical or technical capacity.
It is shifting toward relational intelligence, a nuanced understanding of institutional and economic ecosystems, and the ability to create lasting frameworks of trust. In an information-saturated environment, differentiation is based on the quality of the bond, the mastery of timing, and the solidity of strategic positioning.
Today’s leaders must embrace an enhanced role: providing direction, synthesizing complexity, and maintaining strategic coherence—including in matters of social responsibility. A company’s credibility cannot fluctuate according to political or media cycles. It must be rooted in a long-term vision.
Strategic Consulting as a Lever for Sovereignty and Protection
The evolving political landscape is fundamentally altering the nature of communication and public affairs consulting. Where the relationship with political stakeholders was primarily one of co-construction, it now demands heightened vigilance against the risks of inconsistency, instability, or short-termism.
Within this framework, strategic support becomes a factor of security. It involves anticipating political risks, protecting organizational reputation, and structuring a rigorous dialogue with all stakeholders.
Euros / Agency Group supports leaders, companies, and institutions in mastering their political and media exposure. Our approach is based on a strategic reading of complex environments, a culture of constancy, and a requirement for coherence in positioning.
In an uncertain world, communication is no longer merely a matter of influence. It constitutes an instrument of resilience and a lever for strategic sovereignty for organizations.
We would like to thank the teams at Tech&Fest 2026 and Groupe Ebra – Le Dauphiné Libéré for this exchange dedicated to new political risks and contemporary challenges in corporate reputation.
