Passionate about media issues and the reputational stakes of organizations, Pauline joined the CORP division after an experience within the agency TBWA/Corporate and the Swiss Radio Television.
Pauline began her career in the press office of the Swiss Radio Television where she followed all the communication issues of a public service media as well as the communication strategy put in place during the referendum to abolish the audio-visual licence fee.
She then continued her career in the influence division of TBWA/Corporate, where she developed her expertise in corporate and lifestyle communication, accompanying French and international companies in various sectors such as media and entertainment, tourism, but also energy and digital, while also accompanying associations and foundations supporting major causes…
She was namely in charge of corporate and lifestyle communications for the airline Emirates, supporting Netflix France in its corporate and societal strategy in France, press relations for EDF’s commercial and innovation strategy.
Pauline holds a degree in international relations from the University of Geneva and a master’s degree in communication, media and creative industries from Sciences Po.