Ndeye Diarra manages the main communication and PR missions on a continental scale and the single or multi-countries operations. She coordinates the network of correspondents and oversees Euros / Agency Africa local implementation with a focus on West Africa.
Ndeye began her career in journalism before turning to strategic communications and high-level event planning. A French and Senegalese citizen, she has worked in Congo-Brazzaville, Gabon, Senegal, Morocco and Ivory Coast.
During these different experiences, she has worked with governments in West and Central Africa and international organizations (such as the African Development Bank or the German International Cooperation Agency) in the development and implementation of communication strategies to support the promotion of investment and business opportunities in the infrastructure and new technology sectors. Alongside civil society and private sector organizations (such as Total and Sanofi, partners of Viva Technology or Facebook Africa), Ndeye Diarra led the production of content and events designed to promote the economic empowerment of women and the creation of opportunities for African youth.
Ndeye Diarra is a graduate of Sciences Po Paris and the London School of Economics.