President of the Rossignol Group
After training as an aeronautical engineer at the Ecole Supérieure des Techniques Aéronautiques et de Construction Automobile (ESTACA), Bruno Cercley held sales and general management positions in the materials industry (Owens Corning, Atochem, Saint-Gobain) before joining the Rossignol Group, the world leader in winter sports equipment, in January 2002 as Chief Executive Officer and then Chairman of the Board.
The group is sold in 2005 to Quiksilver, Bruno leaving it to take the presidency Europe, Middle East and Africa (EMEA) of Coleman/Campingaz, company specialized in the outdoor equipment which will acquire in the 2 years Pure Fishing and the group K2. Rossignol is finally put up for sale in 2008, on the verge of bankruptcy, and bought on November 12, 2008 by a consortium led by Bruno Cercley.
Bruno Cercley undertook to turn around the group, with success: under his leadership, Rossignol was distinguished “best international business turnaround” in 2010 by the “TMA” (Turnaround Management Association) which brings together more than 9,000 professionals in the world. The Rossignol group is now the world leader in skiing with the Rossignol brand and No. 2 in alpine boots. It has developed strongly in the high quality sports and lifestyle clothing sector and more recently in the world of cycling.
Bruno Cercley has received the insignia of Chevalier de la Légion d’Honneur. He is also an advisor to the Banque de France, a director of the Chartreuse and a sponsor of the association Sport dans la Ville.