Managing reputation and influence has become a critical performance factor for companies operating in constantly evolving sectors. Whether navigating the tech transition, new mobility solutions, retail, or financial services, organisations face increasingly complex media and regulatory ecosystems. To meet these challenges, implementing comprehensive communication strategies, capable of aligning public relations, societal engagement, and crisis communication, has become an absolute necessity for leaders wishing to protect and enhance their brand equity.
An Expert in Integrated Communications and Key Account Management
It is within this dynamic of excellence that Euros / Agency Group welcomes Sandrine de Sousa. With a career spanning over ten years supporting French and international companies, Sandrine brings a proven, cross-functional vision of influence and visibility levers to the agency. Her expertise was notably shaped during eight pivotal years within the Hopscotch Group, where she led large-scale campaigns combining media relations, influencer strategies, social media, brand content, event management, and executive advisory.
Holding a Master’s degree in Communication and Marketing, Sandrine de Sousa possesses a deep understanding of cutting-edge sectors. Throughout her career, she has designed tailored campaigns addressing complex issues of societal acceptance and brand image. Her notable advisory roles include:
- TikTok: Supporting major reputation management issues and deploying educational strategies regarding the platform’s economic and societal impact.
- Vueling: Defining and rolling out targeted actions to strengthen its brand image within the aviation market.
- Amazon Business and Amazon Ads: Strategic positioning and visibility optimization for these entities among business-to-business (B2B) decision-makers.
Euros / Agency Group Drives Influence for Tech and Mobility Giants
At Euros / Agency Group, Sandrine de Sousa’s arrival further elevates the level of support offered to the Communications division’s clients. As Senior Account Director, she takes direct charge of the strategic management of high-profile accounts and global leaders in technological innovation and finance, including OpenAI, Trainline, and eToro.
Sandrine’s work focuses on defining comprehensive corporate communication strategies aimed at positively anchoring these players’ reputations among all their stakeholders. Her ability to orchestrate multidisciplinary campaigns allows the agency to deliver immediate synergies between traditional press relations, digital influence, and high-level event activation.
“Joining Euros / Agency Group offers me the opportunity to continue supporting organisations within complex environments, where communication plays a key role in building trust and reputation.” Sandrine de Sousa, Senior Account Director at Euros / Agency Group
“I am delighted to welcome Sandrine to our department. Her robust experience in managing major accounts within integrated communications is a major asset that will actively support our growth momentum and reinforce the value we deliver to our clients.” Jérémy Seeman, Director of Communications Departments at Euros / Agency Group
Enhanced Value for Agency Growth
By integrating well-rounded talents like Sandrine de Sousa, Euros / Agency Group confirms its position as a benchmark player in public affairs and corporate communications advisory across Paris and Brussels. The agency consistently demonstrates its capacity to attract experts who understand the codes of tech companies and the digital economy, while mastering the institutional requirements of the European ecosystem.
This appointment aligns perfectly with Euros / Agency Group’s development trajectory. By combining sharp expertise in media relations, content creation, and executive coaching, the agency reaffirms its core mission: providing brands and institutions with the keys to sustainable, ethical, and high-impact influence.
