CHALLENGES
The UNESCO was in charge of the Network of Mediterranean Youth project, financed by the European Commission, whose aim was to reinforce the participation of young women and men from 10 southern Mediterranean countries in local public policies. For the Net-Med Youth Forum, the closing event of the project in Brussels, UNESCO needed support in promoting its project to the relevant media in order to strengthen its visibility among European public decision makers.
APPROACH
- Do a mapping of the relevant journalists within the editorial offices of the main Belgian and European media as well as specialized media
- Prepare a press kit as well as a press release for the journalists,
- Prepare an op-ed and contact for publication
- Support the promotion of the event on social networks, media monitoring
RESULTS
- More than 200 journalists contacted
- Over 6 million Twitter users reached by the event
- Increase in Facebook followers by 185% and reached 28,000 accounts
- 2 European publications (Euractiv and Agence Europe) published the op-ed
