CHALLENGES
Support Africa50 in its communication actions and accompany this infrastructure investment platform in two major events (participation in the Africa Energy Forum 2018 in Mauritius and the organization of its Annual Shareholders’ Meeting)
APPROACH
- Benchmarking of communication methods of the infrastructure financing sector in Africa
- Development of a network of journalists dedicated to covering Africa50’s activities in different countries
- Production of content based on testimonials from Africa50’s partners
- Deployment of communication plans to raise Africa50’s profile in Kenya and at the Africa Energy Forum
RESULTS
- Produced a corporate video and coordinated video interviews with Africa50 partners
- Positioning of Africa50 at the Africa Energy Forum (more than 20 meetings organized and participation on four panels)
- Activation and animation of a digital community (Twitter and LinkedIn)
